Sunday, April 10, 2016

Kanye: Genius or Mad Man?

Um... if you say so, Yeezy.
A little over a week ago, Kanye West released his newest album, The Life of Pablo, on several platforms, including Spotify, Google Play Music, and Apple Music. Previously, it was only available on Tidal, an exclusive high fidelity streaming platform. This move was surprising because West had previously sworn against releasing the music anywhere else.
Even with the limited streaming source, TLOP soared on the charts, reaching 250 million streams in the first 10 days of its release. In addition, it was downloaded illegally an estimated 500,000 times the day after its release. The last week of March, Kanye released a single (controversial!) track, Famous, on Spotify, Google Play Music, and Apple Music. This release sparked a new wave of new listeners and downloads. Suddenly, on April Fool's Day, TLOP is released for sale and full streaming. As of this week, TLOP has reached No. 1 on the Billboard 200 Chart, Kanye's seventh consecutive album to do so. However, it is the first album to reach this spot primarily through streaming. 

So what made TLOP so famous? In fact, what makes Kanye himself so famous? Kanye West is the embodiment of "bad publicity is still publicity." Between his hatred for paparazzi and his crazy antics, he is constantly in the news. Ever since 2009, when Kanye butted in on Taylor Swift's VMA acceptance speech, he has been in the spotlight, usually doing something crazy and controversial. He sparked the shutter shade revolution and various other trends. His clothing line is arguably out of left field, as well as his Yeezy shoes, but continue to sell. Kanye also changed the album title several times within the few weeks preceding its release. However, the quality of his music and production is undeniable. Above all, Kanye is now a household name.

Though Kanye does not have the best reputation, he at least has a reputation. His PR is a nightmare, but as a brand, he stands strong. Is it truly that he is out of his mind or has he created a persona that will continue to earn him followers and a place in the news? We may never know. Regardless, Kanye West is here to stay, and I am sure he will continue to keep us all on our feet.

Until next time!

Kathryn

4 comments:

  1. This conversation relates so much to our reading for this week. Reputation is the hardest thing to gain, and the easiest thing to lose. Kanye West challenges the regular form of reputation with his bold decisions in the media. You're right, he has a reputation. People are talking about him. His name is out there. Some people like what he does. He has fans. He wanted his name out there, so he did the extreme to make that happen. I can't fault him for that.

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  2. It seems like you follow Kanye's life which is an awsome life! lol I agree, any publicity is good publicity and Kanye knows that. So does Kim, I mean she's posing naked for the world and if that's not good (bad) publicity I don't know what is.

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  3. It seems like you follow Kanye's life which is an awsome life! lol I agree, any publicity is good publicity and Kanye knows that. So does Kim, I mean she's posing naked for the world and if that's not good (bad) publicity I don't know what is.

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  4. I'm going to let you finish, but Kanye West is one of the biggest genius's we have witnessed in our generation. Something I like most about Kanye is his ability to always create whats going to happen next, before it happens. Each of his albums depict what he's going through at the time and going through his discography you can see the progression of Ye. While he is crazy, you can't knock his ability to create great music.

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