Measure What Matters: Chapter 8

One of the most important goals of using social media as a PR tactic is reaching opinion leaders and key influencers. Rather than trying to reach everyone in your key audience, you simply have to reach those that will share your ideas; let them do the work for you. In order to do this, you have to find the people that others are looking to for advice, whether it be an enthusiast blogger or the working professionals.

Retitle as "How to Build a Relationship With Your
Key Influencers" and you're good to go!

Paine suggests making a list of these top influencers in your market and reaching out to them in order to create and maintain a healthy relationship. Much like building friendships or romances, it is all about being available to them and their needs, so that they will do the same for you.

You also have to be able to measure the benefits of these relationships to make sure that they are maintaining the image that you want to share. You then have to know exactly who it is that you want to reach and see if they are following you influencers.

Until next time!

Kathryn

One More Month

This semester it seems like I keep telling myself "I just have to make it through this week" or "I just have to get to the end of the day." Today sitting through my classes, I realized that every week is like this. April is going to be one heck of a month.

Not to worry, there's actually more things not even on this calendar!

My favorite thing about the end of the semester is that everyone seems to have some big project due at the same time, and every professor believes that their class should be your top priority. I do not begrudge them of this view, but it does make it difficult to complete projects when each one has about 15 different nit-picky requirements with no apparent regard for the student's time or extracurricular involvement. Alas, I will have to do my best to stay on top of things and keep my head above water for these next 32 days. After all, I chose this lifestyle and therefore I have no right to complain.

To all you lovely readers out there that are going through the same last-month-of-the-semester crunch that I am, know that you are in my thoughts and I am sending you well wishes. We are all in this together and we will survive. To the Seniors, congratulations on making it this far- you are in the home stretch. For everyone else, here's to our mental and physical well-being, our GPAs, and to coming back in the fall.

Until next time!

Kathryn