Tuesday, February 16, 2016

#PolarPicnic

If you would like to see a recap of my live-tweeting session with Ken Ellis today, check out my Storify here!

Share This Parts 1 and 2

Long story short, social media is taking over the Internet, and public relations practitioners need to take heed.

With the uprising of platforms such as Facebook and Twitter, it is now more than ever of the utmost importance to be able to connect with your audience at their level. As Internet communities are being developed based on interests and content, you have to learn how to immerse yourself as a company or organization in what is happening in real-time. This will make sure that your audiences recognize and remember you in the future, promoting your business. It is also essential to garnering new audiences- the more you are involved in social media, the more likely you are to come up in search results relating to your area of specialty! 

I really like the format of this new book. The use of multiple authors allows for several different opinions and perspectives that have worked for people in the past. I love having several different sources from which to choose. After all, we are a business of begging, borrowing, and stealing in order to develop a process that works best for us.

Until next time!

Kathryn

Live-Tweeting

For those interested, I will be live-tweeting a symposium with the scenic designer for ONU's production of Picnic, Kenneth E. Ellis. This will start at 11:00am on Tuesday, February 16, 2016 and will go on for approximately an hour.

Follow me @katmw8 to keep up!

Monday, February 15, 2016

I Can't, I'm In Tech

In the theatre world, there is an unspoken understanding- tech week is hell. Rehearsals are long and tedious, designers and their assistants are frazzled and pressed for time, and everyone is exhausted. Nobody involved has any spare time or patience for anything you might want from them, so do not even bother asking. Your safest bet is to leave them alone and treat them with due pity and respect.

Tech rehearsals differ from regular rehearsals in several ways. At ONU, each night of the "week" (actually Friday through Wednesday) has a designated purpose. Friday night is a spacing rehearsal, in which the actors move from a relatively empty rehearsal space to the actual stage, which is still in some degree of construction. This allows the actors to see what the performances will actually feel like and gives the designers/crew an opportunity to see the show without their added effect. Saturday and Sunday morning consist of load-in, during which crew and work study members do their best to get as much of the set and light plot finished as possible. Saturday evening will be a cue-to-cue (abbreviated as Q2Q) rehearsal, during which the actors run through the show, stopping every few moments for sound and lighting designers to program and adjust their cues, or settings. This may or may not bleed into Sunday's rehearsal. When Q2Q is finished there is a stop-and-go during which the actors get to perform more fully with fewer designer stops. Monday night, actors are in hair, makeup and costume for the first time. Tuesday is the first dress rehearsal, during which the goal is to have no stops. Wednesday night is invited dress, which is essentially a preview. Thursday night is open, with additional performances Friday, Saturday, and Sunday. Monday night is strike, when we take all the beautiful lighting and scenery we have created, tear it down, and throw it away.

Not to mention class, work, and homework every day.

Actors typically have about six weeks of rehearsal to put their part of the production together. As a member of the technical team, we have about four days to make the magic happen. As master electrician for the current production of Picnic by William Inge, I am working non-stop from the top of call until we are dismissed for the night. Actors, on the other hand, have the chance to pause in between their scenes and while the technical team is working. I certainly will never again complain about being tired as an actor.

Please go see Picnic this weekend! Performances are Thursday at 7:30 pm, Friday at 7:30 pm, Saturday at 2:00 pm and 7:30 pm, and Sunday at 2:00 pm. Tickets are $5 for students, and they are well worth the price. The department has worked incredibly hard on this project and the results are beautiful.

Until next time!

Kathryn

Sunday, February 14, 2016

What The Ye, Frank?

Frank Ocean has, as the kids say, come out the cut.

Friday was a massively significant day for rapper Kanye West. He hosted an event in Madison Square Garden that featured the triple debut of his newest selection from his clothing line, Yeezy Season 3, a trailer for his first ever video game, Only One, and the main event, his new album, The Life of Pablo. However, one of the biggest surprises was the appearance of a certain guest artist.

Rhythm and blues singer Frank Ocean notoriously dropped off the face of the planet this past summer. In April 2015, he put a countdown clock on his official website announcing the release of his highly anticipated album in July of the same year. However, when the day came, nothing happened. In fact, his website stopped working and he disappeared from the public eye. He made a similar stunt in 2013 when he spontaneously deleted his social media accounts. Ever since this latest move, though, fans have been chomping at the bit to hear from him. The release of West's album, which features the R&B singer, is the first time Ocean has been seen or heard from.
Well at least we know he's alive.

Personally I think this is a PR nightmare. In this business, it is best to always under-promise and over-deliver. Ocean has taken over-promising and under-delivering to a new extreme. I became a fan of his when he was active with the rap group Odd Future but his abandonment has left me with major trust issues. As much as I love his work, I have little faith he will ever come through with this album. His disappearance with no explanation or apology is frankly just plain rude. Incredibly, though, we are all still talking about him and waiting on the edge of our seats for him to release new music. People still have hope, even more now that he made an appearance and appeared on another artist's track. For his sake, I hope he does not leave us waiting much longer. I envision a surprise release, much like Beyoncé did in 2013. Now that would be a good publicity stunt.

Until next time!

Kathryn