One of the most important goals of using social media as a PR tactic is reaching opinion leaders and key influencers. Rather than trying to reach everyone in your key audience, you simply have to reach those that will share your ideas; let them do the work for you. In order to do this, you have to find the people that others are looking to for advice, whether it be an enthusiast blogger or the working professionals.
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Retitle as "How to Build a Relationship With Your
Key Influencers" and you're good to go! |
Paine suggests making a list of these top influencers in your market and reaching out to them in order to create and maintain a healthy relationship. Much like building friendships or romances, it is all about being available to them and their needs, so that they will do the same for you.
You also have to be able to measure the benefits of these relationships to make sure that they are maintaining the image that you want to share. You then have to know exactly who it is that you want to reach and see if they are following you influencers.
Until next time!
Kathryn
Kathryn,
ReplyDeleteMaking a list of top influencers is important to keep them tracked and get to know who they are. I feel like it might be a little bit of overkill when just starting out since you're so overwhelmed of others reaching out.
Kathryn,
ReplyDeleteMaking a list of top influencers is important to keep them tracked and get to know who they are. I feel like it might be a little bit of overkill when just starting out since you're so overwhelmed of others reaching out.