Until next time!
Kathryn
Tuesday, March 1, 2016
Share This: Part 4
The business of broadcasting has changed dramatically over the past several years. When people hear broadcasting, they typically think of television or radio stations. Even the idea of podcasts, a form of specialized internet radio, is starting to slip away as our culture begins to rely on spreading information visually rather than through audio. As social media becomes a staple for public relations, practitioners need to find a way to broadcast to their audiences in a way that will keep them engaged. YouTube has become a huge part of marketing and PR because of its visual nature and shareability. In addition, businesses can directly relate to their audiences through the comment section and be sure to respond in real-time.
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I agree that broadcasting has dramatically changed. With streaming and other platforms, musicians are able to be their own media company and promote their own music. It's a freeing time that we live in.
ReplyDeleteI agree that broadcasting has dramatically changed. With streaming and other platforms, musicians are able to be their own media company and promote their own music. It's a freeing time that we live in.
ReplyDelete