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Google is now officially looking out for your children's innocence! Many of us have suffered the embarrassment of inappropriate results for seemingly harmless searches. For parents of young children, it can be frightening to let them loose when there is a chance of them finding something risqué. Thus, Google is now introducing Kiddle, a child-oriented search engine with features such as larger font for easy reading and strict restrictions on results. In addition, Kiddle does not collect any personal user information, unlike other search engines and websites.
As always, Google is extremely wise in their marketing techniques, widening their audience range dramatically. Earning that trust with parents will ensure brand loyalty and earns them favor with younger audiences that will continue to trust them for years to come.
Personally, I will be using Kiddle every time I am trying to search something around adults professors and my parents. Better safe than sorry.
Until next time!
Kathryn
This is really cool! I agree that some crazy things can pop up from innocent searches. I also like how you mentioned that Google is earning parents' trust, which is important to do when some parents still have a deep-rooted fear of the internet. The internet isn't going away anytime soon, so I'm glad Google is making it enjoyable for all ages.
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